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Stop losing jobs you already earned

The Missed Call is a weekly newsletter for owners of service businesses: HVAC, plumbing, electrical, and anyone else who loses jobs to a phone that didn't get answered.

The after-hours call problem

A customer calls at 6:40 on a Tuesday because their water heater just went out. Nobody picks up, so they call the next name on the list, and that name wins the job. You already did the hard part. You built the business, earned the reputation, and got the call. Then the work went to whoever answered.

What's in the weekly issue

Each issue is one thing pulled from real work, not theory: the missed-call math for a shop that finally ran the numbers, what an audit turned up when we counted answered calls against booked jobs, a story from an install that went sideways and what fixed it. No forecasts, no trend pieces. Just what happened and what to do differently next week.

The monthly clinic

Every other month I run a free 45-minute clinic. One real problem, worked through live from start to finish, no slides. There's no pitch until the last five minutes, and you're welcome to leave before that part starts.

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