calculator · 5 leaks · 15 minutes with your phone log
What are the leaks costing you?
None of these leaks show up in your books, because money you never collected never gets recorded. That is why they survive for years. Grab last month's numbers where you have them and estimate honestly where you don't.
leak 1
The calls nobody answers
An observational study of 85 small businesses found only 38% of inbound calls get answered live; most voicemail callers hang up and call the next business (PCN Missed Call Revenue Study, 2026).
Missed-call leak: $0 per month
assumes half of missed calls were new business
leak 2
The slow quote
Lead-response research has one consistent shape: reply in minutes and you reach almost everyone; reply tomorrow and much of the interest is gone. In the trades, the first detailed quote wins well over half of jobs, largely regardless of price.
Slow-quote leak: $0 per month
counts a quarter of the silence as speed, a conservative share
leak 3
The no-shows
A five-year Sesame Communications study covering 1.6 million appointments across 64 practices found automated reminders cut no-shows by 23%. A PMC-indexed orthodontic study of 1,193 appointments found SMS reminders brought no-shows down to 1.9%, the lowest of any channel tested.
No-show leak: $0 per month
the share reminders would recover
leak 4
The reviews you never answer
98% of consumers say the quality of a business's response to reviews influences whether they use that business (BrightLocal, 2024). Review signals are also one of the largest local ranking factors (Whitespark, 2026).
leak 5
The software you pay for and don't use
Zylo's 2025 SaaS Management Index found 21% of paid software licenses go completely unused and another 45% underutilized. For a 15-person company that is commonly thousands of dollars a year.
Software leak: $0 per month, straight off the bottom line
sheet total
Monthly leak total: $0
Two things are usually true about this number. It is bigger than you expected, and every line above is cheaper to fix than to keep.